Up Down Air, located in Henderson, Nevada, produces a four-way tire deflation and inflation system initially designed for Jeeps and Ford Raptor trucks. The product, UpDownAir, is a solution to the problem of drivers having to physically deflate tires to traverse obstacles while off-roading or rock crawling, and then having to air them up once again.
UpDownAir was founded by Scott Poncher in 2015. A decade prior, Poncher created ReadyLIFT, a manufacturer of suspension lift kits.
“The opportunity to collaborate with Scott is one we seized wholeheartedly,” said Sean Angues, owner of Overland Vehicle Systems. “Air management is an overlooked, yet important part of off-roading, and what he’s done to problem solve by simplifying the process makes this a category in which our company can be preeminent.”
Poncher will remain with Up Down Air in an advisory capacity.
“What Sean accomplished with 4Wheel Parts and as head of their Transamerican Manufacturing Group was nothing short of extraordinary,” Poncher said. “He took brands they had purchased, revitalized them, and made them all category leaders. This is why I believed he could take Up Down Air to the next level and beyond. I am excited to see how well he does with Up Down Air, along with their other products.”
Overland Vehicle Systems will commence operations in the next 30 days, focusing on product evaluation, manufacturing processes, and procurement initially, prior to ramping up promotion of the brand, according to the company. In addition to the off-road market, Angues has targeted other markets where Up Down Air’s tire deflation and inflation systems may prove to be a necessity rather than an option.