Oracle Lighting Hires Johnny Johnson To Lead Fleet, Powersports Expansion

Aftermarket automotive LED lighting company Oracle Lighting announced the appointment of Johnny Johnson as strategic account manager. Johnson will grow the company’s core aftermarket LED business while leading its expansion into fleet, motorcycle and powersports, and into new international markets, according to a company press release.

The hire is part of a broader expansion of Oracle Lighting’s sales organization, driven by sustained growth in both its wholesale distribution network and its emerging business segments. As the company builds out new verticals, it is adding leaders who bring deep aftermarket relationships and a proven record of building dealer channels from the ground up, the release noted.

“We’re growing, and that growth means we need people who can strengthen the business we’ve built and open doors in markets that are new to us,” said Jaclyn Bradham, chief revenue officer of Oracle Lighting. “When we defined this role, we were looking for someone who knows the aftermarket from the inside, understands how dealers and distributors actually buy, and has built channels both here and overseas. Johnny is exactly who we were hoping to find. He’ll add value to our core LED customers from day one, and his experience in powersports and international distribution makes him the right person to take our newest lines and markets from opportunity to core business.”

Johnson’s Aftermarket Sales Background

Johnson brings more than 15 years of sales and business development leadership across the automotive and powersports aftermarket. Most recently, he served as vice president of sales and business development at Derive Systems, a global provider of automotive performance tuning technology. There he rebuilt the sales organization, grew the domestic dealer business, revived the international dealer channel and launched a dealer win-back program that brought dormant accounts back into the business.

Previously, as national sales director at Dynojet Research, Johnson led the expansion of the company’s powersports dealer network, adding hundreds of new dealer accounts through a structured dealer sales program. He helped implement new MAP and ARP policies and account reclassification to strengthen brand position and profitability.

Earlier in his career, he served as senior account manager at Derive Systems, where he managed hundreds of accounts and led new dealer acquisition. He also held sales and management roles at Cycle World and Bill Heard Chevrolet, which gave him firsthand experience on the dealership side of the business.

Building Fleet, Powersports & International Channels

In his new role, Johnson will work with Oracle Lighting’s core aftermarket LED distributors and resellers while building the company’s presence with fleet operators and upfitters, motorcycle and powersports dealers, and the partners who serve them. He will also play a central role in expanding Oracle Lighting’s international distribution, drawing on his experience rebuilding international dealer channels, the company said.

“Oracle Lighting has built a strong reputation for innovation and quality that dealers and enthusiasts already trust,” said Johnson. “My focus is to build on that with the customers who got Oracle here, and to take the brand into fleet, motorcycle, powersports and international markets where that reputation can go a long way.”