OPTIMA Named Official Battery of the SCORE World Desert Championship

OPTIMA Batteries has been named the official battery of the SCORE World Desert Championship race series through the end of 2024, the company announced. The organization sanctions events including the Baja 1000, the Baja 500 and the San Felipe 250.

Beginning with the 2022 racing season, more than 60 of SCORE’s race and support vehicles will be equipped with OPTIMA batteries, including chase trucks, race support trucks, pre-runners, UTVs and 35 Wide-Open Baja race buggies and support vehicles. Additionally, all of SCORE’s company vehicles will be equipped with OPTIMA batteries moving forward.

“We are excited to come back and be a part of SCORE’s legendary race series after an almost 20-year break,” said OPTIMA Batteries Director of Marketing Cam Douglass. “We know the Baja 1000 is an intense test of any vehicle component and we are ready to prove the reliability of our product under these tremendous conditions.”

“We are extremely excited to be in business with the most powerful name in batteries.” said SCORE President and CEO Roger Norman. “A high-performance battery like an OPTIMA Battery is the perfect fit for the toughest off-road race in the world.”

The 54th SCORE Baja 1000 runs from Nov. 18-20. This year’s race covers more than 1,200 miles from Ensenada, Baja California, Mexico to La Paz, B.C. Sur, Mexico.

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