Old World Industries (OWI), an antifreeze and engine coolant supplier in the United States, is now the sole distributor and strategic partner of BASF Glysantin automotive coolant/antifreeze products in the North American market. Under the agreement, Old World Industries will offer BASF Glysantin automotive coolant/antifreeze products through the OWI portfolio of brands, including PEAK Coolant + Antifreeze for the service and aftermarket.
Affecting the U.S., Canada, Mexico and the Caribbean markets, Old World Industries will utilize its distribution network to supply dealerships and retail locations with BASF’s Glysantin products.
“North America is the most important automotive coolants market in the world,” said Brian Liberman, VP of Fuel and Lubricant Solutions at BASF. “This partnership with OWI will enable us to rapidly commercialize our premium Glysantin products through OWI brands and its vast distribution network and we are excited about the future of this partnership.”
“Old World Industries has earned the trust of consumers and customers for decades by consistently delivering high-quality products,” said Old World Industries CEO Charles Culverhouse. “The partnership with BASF will further bolster our commitment to exceeding the industry standards established by OEMs.”