Northern Radiator Signs Endorsement Deal with DIESEL Motorsports

Feb 27, 2019

Northern Radiator finalized an endorsed product sponsorship deal with DIESEL Motorsports during the PRI Show, making the Willmar, Minnesota company the official radiator and inter-cooler sponsor for all events of the 2019 DIESEL Motorsports season.

“Many of the industry’s diesel trucks have a cooling problem when you increase horsepower and torque,” said Ron Knoch, president of DIESEL Motorsports said. “Northern Radiator has specifically designed Heavy-Duty radiators and inter-coolers for all of our diesel truck applications, they have a long history of quality as an aftermarket provider of OEM replacements in our industry.”

Northern Radiator is a distribution-based company, providing heating and cooling products and programs since 1971.

“We’re excited for the new partnership between Northern Radiator and DIESEL Motorsports,” said Chuck McKaige, executive vice president of sales of Northern Radiator. “Our cooling products help solve a problem for the diesel ¾- and 1-ton pickup truck owners and enthusiasts so it makes sense to be part of this and go where the trucks are in the country, plus our performance SPAL fan kits along with HD radiators/inter-coolers for the diesel trucks solve common to complex cooling needs.”

DIESEL Motorsports, aka National Association of DIESEL Motorsports, is the only SFI sanctioning body for diesel motor sports in drag racing, sled pulling, show-n-shine and dyno competitions. Started in 2006, DIESEL Motorsports holds over 65 affiliate events and seven regional events nationwide with the season starting in March running through October.