New Subject Areas Highlight 2022 SEMA Show Education Program

The 2022 SEMA Show Education Program will again provide attendees the opportunity to learn about current and future trends, business strategies, and new opportunities from industry leaders and experts, show organizers announced.

Beginning on Oct. 31 – the day before the official opening of the four-day SEMA Show in Las Vegas, Nevada– the 2022 SEMA Show Education Program will include more than 70 free and premium sessions within 14 tracks. Showgoers may choose individual sessions across different tracks, mixing and matching the offerings to create a personalized agenda that meets one’s individual needs, the organization said.

“The Education Program is one of the SEMA Show’s key pillars, and it’s always been highly rated by participants,” said Pamela Brown-Matthis, SEMA Director of Education. “We challenged ourselves and pushed to make the program better than ever. We focused heavily on bringing in elite subject matter experts and high-profile industry leaders. SEMA Show attendees are encouraged to take advantage of the opportunity to hear from industry experts while at the Show.”

New this year are four sessions focused on challenges and opportunities associated with Diversity, Equity, and Inclusion (DEI) in the workplace. The first DEI session, “Diversity and Inclusion: How You Can Advance Equal Opportunity in Your Workplace,” takes place Nov. 1, and will presented by James Pogue, Ph.D., President & CEO of JP Enterprises. Part of the Business Management Track, each DEI session will feature thought leaders, skill-building seminars, networking, inspiring role models, and action-oriented content, SEMA Show officials said.

“Celebrity Insights,” moderated by African American Racers Association Cofounder Chris Harris, features automotive celebrities, legends, and luminaries with diverse backgrounds and experiences. The one-hour discussion will give attendees a glimpse into the lives of some of their favorite personalities. “Celebrity Insights” takes place on Nov. 4, along with five other sessions that comprise the brand-new Enthusiast Track program.

The Leadership Essentials Track, presented by Dale Carnegie, will return. Consisting of six courses spread out over three days, the program can be taken as a whole or individually, organizers said. Each course features trainers from Dale Carnegie and offers a leadership, communications and sales program that aims to improve both individual and business performance.

Also continuing in 2022 are comprehensive programs from partners, including the Society of Collision Repairers (SCRS), the Inter-Industry Conference on Auto Collision Repair (I-CAR), and the Tire Industry Association (TIA).

“The SEMA Show has a lot to offer, from seeing new products and vehicle builds, meeting with manufacturers, learning from experts and developing meaningful relationships that you can only get from an in-person event,” said Tom Gattuso, SEMA Vice President of Events. “We encourage Showgoers to take advantage of all the elements of the SEMA Show, so that they get the greatest ROI.”

Registrants can sign up for the education program while applying for SEMA Show credentials. Those who are already approved for credentials can add education sessions by going into their SEMA Show dashboard. Sessions will also be able to be added through the SEMA Show mobile app. This year’s information will be updated in the mobile app in August, but the app can be downloaded now from the app store.

Click here for more information or to register.

A.J. Hecht

A.J. Hecht is the managing editor of THE SHOP and host of the In Gear with THE SHOP podcast. Have an idea, a tip, or a question you’d like to see answered? Contact A.J. at

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