New Sponsors Take the Lead for Best in the Desert Series
Best in the Desert has signed several new sponsors for 2019. At the top of the list is VP Racing Fuels as the off-road series’ official fuel sponsor.
“VP Racing Fuels is excited to be back as the official fuel of Best in The Desert,” said Mike Emerson, West Coast regional manager for VP Racing Fuels. “VP has had a long history with Best in the Desert and works closely with the racers and engine builders in the off-road market. VP is always on the forefront of fuel innovation with over 70 blends of fuel, including one of our newest blends for the exploding UTV market, UTV96. You will see VP more active on contingency showcasing our newest performance products and continuing trackside fuel service through Amber Racing Services.”
Joining VP Racing is American Fastbacks, makers of a line of Jeep JK and TJ/LJ hard tops. Another company with a long and storied heritage in off-roading, Jimco Racing, joins Best In The Desert as presenting sponsor of the Laughlin Desert Classic.
DirtNation.com, a media and event photography company synonymous with off-road desert racing, also is set to come aboard Best in the Desert this year as a Silver Level Associate Sponsor.
Other corporate sponsors of Best In The Desert include Ford Trucks, Polaris, General Tire, Rugged Radio, Beta Motorcycles, Lucas Oils, Fabtech, KC HiLites, Method Race Wheels, Trophy Tractor, VT Construction, Impact, RnR Steel, GMZ Race Products, BlueWater Resort and Casino, Fox, Tactical Recovery Equipment, Sportsman Cycle, Dick’s Racing, True Travel, McKenzies and Slime.
“We are fortunate to have the support of so many great companies as sponsors of our series,” said Scot Harden, Best In The Desert marketing/business development director. “It’s a testament to the shared vision we all have for the sport of off-road desert racing and our collective desire to grow the sport. More importantly it’s also a statement about their confidence in Best In The Desert as a marketing platform to help them sell product.”
Best in the Desert Series kicks off its 37th season with the GMZ Race Products UTV Winter Nationals Parker 250 Presented By Polaris. The event is set for Jan. 11-13 in Parker, Arizona.