New SEMA Show Exhibit Aims to Help Customizers Work with ADAS

The SEMA Show will include, for the first time, a 6,000-sq.-ft. area dedicated to helping businesses understand how to customize and/or repair vehicles that have Advanced Driver Assistance Systems (ADAS), show organizers announced.

Located in Booth #36007 (Upper South Hall), the SEMA Show ADAS Showcase sponsored by Enterprise Holdings will feature ADAS-related tools, equipment, demonstrations and experts throughout the four-day SEMA Show Nov. 1-4 in Las Vegas, Nevada, show officials said.

According to SEMA Show officials, the exhibit will allow attendees to network and learn how vehicle modifications impact ADAS functionality, and also see firsthand where a vehicle’s ADAS sensors are, how they work, and how they are impacted by modifications.

“The SEMA Show ADAS Showcase is designed to help businesses stay in front of the technology and understand where the opportunities are,” said Tom Gattuso, SEMA vice president of events. “This is the ideal time to interact and speak directly with leading providers and experts in the ADAS space. It’s also a valuable opportunity to get hands-on experience with some of the tools and equipment and witness live mock demonstrations.”

At the exhibit, visitors will be able to meet with ADAS recalibration suppliers (Airpro, Autel, Burke Porter, Hunter, and John Bean/Snap-on) and with ADAS service providers (Alldata, AsTech by Repairify, AutoTechcelerators, CarADAS, i-Car, OpusIVS, and Transportation Research Center). On display will be a lowered car that has been modified, and demonstrations will be taking place on a lifted truck to show what equipment is needed in an actual aftermarket collision and service environment, organizers said.

The showcase will also provide information about the 5,000-sq.-ft. ADAS Technology Center located within the SEMA Garage in Detroit. The SEMA Garage in Detroit opened in August 2022. While the facility is the second SEMA Garage, it is a first for SEMA in terms of ADAS testing, SEMA officials said.

“We are forging new ground with the ADAS Center at the SEMA Garage in Detroit,” said Ben Kaminsky, SEMA Garage Detroit general manager. “While SEMA is a leader in performance product emissions testing, we are just getting started with ADAS. The SEMA Garage in Detroit will offer access to static and dynamic testing for ADAS so that aftermarket parts manufacturers will be able to help troubleshoot and develop products for any make and model vehicle, regardless of the ADAS features on it.”

Kaminsky and the SEMA Garage Detroit staff will also be on hand to explain the capabilities of the facility. Live education sessions related to ADAS will also be taking place throughout the week.

A.J. Hecht

A.J. Hecht is the managing editor of THE SHOP and host of the In Gear with THE SHOP podcast. Have an idea, a tip, or a question you’d like to see answered? Contact A.J. at

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