New Product Awards Announced at the 2025 Keystone BIG Show

The 2025 Keystone BIG Show presented by WEATHER GUARD was a resounding success, showcasing the latest and most innovative products in the automotive industry, according to company officials in a press release. One of the highlights of the event was the New Product Showcase sponsored by First Brands Group, where attendees had the chance to explore 115 new products across various categories, including performance, towing, appearance, wheels and tires, suspension, truck bed, steps, lighting and more.

Introduced in 2011, the New Product Showcase has become a signature feature of the BIG Show, allowing customers to vote on their favorite new products, noted the release. This year, the competition was fierce, with many standout entries. The awards presented at the event honored the best of the best, based on customer votes and feedback.

2025 BIG Show Award Winners:

• Most Innovative New Product:      Air Lift Towtal View (#25300)
• Best Off-Road Product:                 Ironman 4×4 IM2.5 (#FOR013CMK)
• Best Truck Accessory:                   Putco Excalibur (#s 92060-37, -38, -39, -26, -32)
• Best Performance Upgrade:         MagnaFlow Cat-Back Exhaust (#19678)

“These products were selected based on the direct feedback from our customers, who have always been a vital part of the BIG Show experience,” said Scott Percival, category director – automotive for Keystone Automotive Operations. “Every year, our suppliers bring their most innovative products to the table, and while we appreciate all of them, it’s the voice of our customers that matters most. Congratulations to the winners, and thank you to all our supplier partners who continue to make this event a success.”

The 2025 BIG Show also marked a significant milestone, celebrating its 25th anniversary. The show continues to provide opportunities for suppliers and customers alike to network, discover new products and shape the future of the automotive aftermarket industry.