NASCAR Reveals 75th Anniversary Logo

NASCAR has revealed a new logo that will commemorate the organization’s 75^th anniversary in 2023, the sanctioning body told Adweek.

The overall oval shape is reminiscent of a racetrack and was inspired by the brand’s second logo introduced in 1956, the organization said, while the diamond in the center has five stripes representing the five different logos throughout NASCAR history. They also reference racing stripes, while the colors were derived from the previous logos’ primary hues (red in the 1948 logo, yellow in 1956 and blue in 1964), Adweek said.

Click here to read the full write-up from Adweek.