MOTREX InCabin XR Box Wins CES 2024 Innovation Award

In-vehicle infotainment (IVI) company MOTREX’s InCabin XR Box has been recognized with a CES 2024 Innovation Award in the In-Vehicle Entertainment category.

Leveraging extended reality (XR)—a combination of virtual reality (VR) and augmented reality (AR)—InCabin XR box enables riders to enjoy games and interactive guided tours in autonomous purpose-built vehicle (PBV) shuttles, the company explained in a press release announcing the award.

Styled after a theme park ride, the box’s theater-shaped seat arrangement is an industry-first in the autonomous shuttle field, embracing the design concept “metaverse in mobility” to let riders experience AR and VR content inside of a shuttle.

Specific to the tourism sector and its applications, autonomous shuttles equipped with the box let riders experience immersive, informative games while visiting new places, the company stated.

“We are honored to be recognized with this CES 2024 Innovation Award, which is a testament to our continuous striving for impactful innovation,” said Hyoung Hwan Lee, CEO of MOTREX. “InCabin XR box is delivering next-generation autonomous driving experiences, and MOTREX is honing our research and development for optical products and content to shape the future of self-driving vehicles.”

Having partnered with Hyundai and KIA to optimize autonomous vehicles, MOTREX offers IVI, autonomous solutions and various advanced driver assistance systems (ADAS), with a footprint spanning over 80 countries around the world.

The annual Consumer Electronics Show (CES), put on by the Consumer Technology Association, will be held Jan. 9-12 in Las Vegas.