Mothers Renews Sponsorship of Formula 1 Race Telecasts

Jul 2, 2020

In 2020, Mothers Polish is continuing its exclusive partnership with ESPN to present all Formula 1 race telecasts commercial-free. The new three-year agreement expanded to include presenting sponsorship of practice and qualifying telecasts.

In 2018, ESPN became the official U.S. F1 programmer, partnering with British broadcaster Sky Sports to produce a pre-prepared, TV telecast. Because the commercial-free format precluded any natural breaks, commercial cuts would, at times, miss key on-track moments.

“Mothers is extremely happy with our association with F1 on ESPN,” Holloway added, “and we look forward to growing our relationship with them over the coming years.”