Mopar Expands Offerings With New Affiliated Accessories Program

Mopar, the global name for Stellantis genuine parts and authentic accessories, has launched a significantly expanded accessories program for U.S.-based dealerships that sell and service Chrysler, Dodge, Jeep and Ram vehicles. The new Mopar Affiliated Accessories program offers more than 1,000 popular accessories from well-known and preferred aftermarket supplier partners, and the number of available accessories is quickly growing, company officials stated in a press release.

“We’re partnering with our most trusted and popular suppliers to enhance convenience and accessory choice options for customers and dealers, providing a one-stop shop and sales experience,” said Darren Bradshaw, senior vice president of Mopar North America. “By providing easy access to the largest and best selection of available accessories for various vehicle upfits and personalization, we’re working hard to strategically grow our business by enhancing the dealership experience while also looking for more accessory partners who share the same passion for quality and customer satisfaction.”

Customers Can Order Parts Online or From the Dealership

All Mopar Affiliated Accessories have been expertly reviewed by Mopar for proper fitment and are guaranteed by each supplier separately, noted the release. The expanding list of affiliated accessories can be ordered online through the Mopar eStore or at a local dealership. Items are then delivered to the selling dealership for customer pickup or installation.

Matt Godfrey, general sales manager at Golling Chrysler, Dodge, Jeep and Ram in Bloomfield Hills, Michigan, says he has seen some impressive results from the newly expanded program. “The Mopar Affiliated Accessories program enhances customer experience by offering easy access to the most popular accessories that buyers crave,” added Godfrey. “We’ve seen a definite increase in the amount of upfits from the program, and at the end of the day, our dealership and our customers win with this one-stop-shop option.”

Suppliers to the Mopar Affiliated Accessories Program

To date, the company states that more than 40 partnering suppliers offer more than 1,000 newly available items in the Mopar Affiliated Accessories program. The growing list of current suppliers includes: