Mopar, Dodge/SRT Renew NHRA Sponsorship
The Mopar and Dodge//SRT (Street and Racing Technology) performance brands are extending their relationships with the National Hot Rod Association (NHRA) as the series gets set to celebrate its 70th anniversary with the start of the 2021 Camping World Series season, the brands announced.
The two partnering brands will expand their support of the drag-racing series to include the title sponsorship of the Dodge//SRT U.S. Nationals in Indianapolis, the 68th edition of the event.
Mopar and Dodge//SRT brands are also extending their title sponsorship support of national events at Bandimere Speedway in Denver, and Maple Grove Raceway in Reading, Pennsylvania, while reprising their sponsorship of the Houston and Las Vegas races.
The 2021 NHRA season’s 21-race calendar will see Mopar and Dodge//SRT divide title sponsorship duties at five NHRA national events:
- May 21-23 – Mopar Express Lane NHRA SpringNationals Presented by Pennzoil (Houston)
- July 16-18 – Dodge//SRT Mile-High NHRA Nationals Presented by Pennzoil (Denver)
- Sept. 1-5 – Dodge//SRT U.S. Nationals (Indianapolis)
- Sept. 10-12 – Mopar Express Lane NHRA Nationals Presented by Pennzoil (Reading, Pennsylvania)
- Oct. 29-Nov. 1 – Dodge//SRT NHRA Nationals Presented by Pennzoil (Las Vegas)
“The performance legacy of Dodge and SRT is forever intertwined with the NHRA and taking on title sponsorship of the U.S. Nationals further enhances that connection to our roots,” said Tim Kuniskis, Dodge Brand chief executive officer – Stellantis. “If there’s one thing Dodge//SRT performance-car customers have in common, it’s a passion for the feeling you get when you experience NHRA racing for yourself. We try to build a part of that experience into every Dodge//SRT Hellcat Charger, Challenger and Durango you can buy.
“NHRA drag racing is a great example of how on-track performance is translated by our engineers to the benefit of our Dodge//SRT performance vehicles,” added Kuniskis. “Dodge literally sells the same cars you’ll see racing in the NHRA’s Sportsman classes. And much of what we learn in the series’ premier classes finds its way into our Dodge//SRT Chargers, Challengers and Durangos.”
“As the ultimate exhibition of horsepower for passionate motorsports enthusiasts, NHRA drag racing is the perfect place to showcase the Mopar brand,” said Mark Bosanac, North America vice president, Mopar Service, Parts & Customer Care. “As the defending NHRA Funny Car world champions, we look forward to adding to our extensive list of accomplishments and wins. In addition, we are pleased to announce that Mopar Express Lane will return as the title sponsor for the national race event in Reading that kicks off the NHRA Countdown to the Championship.”
