Mobile Ad Spending to Surpass All Traditional Media Combined by 2020

This year, mobile will surpass TV ad spending by more than $6 billion, according to eMarketer’s latest ad spending forecast. By 2020, the channel will represent 43 percent of total media ad spending in the U.S.-a greater percentage than all traditional media combined.

According to eMarketer estimates, mobile will account for $76.17 billion of US media ad spending in 2018. That’s more than TV ($69.87 billion)-and it’s significantly more than print ($18.74 billion), radio ($14.41 billion) and out-of-home ($8.08 billion).

By the end of the forecasting period (2022), mobile ad spending is expected to more than double that of TV.

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