Mobil 1 Unveils Limited-Edition Timepiece With Autodromo
Exclusive collaboration marks the lubricant brand’s 50th anniversary…
In celebration of its 50th anniversary, synthetic motor oil brand Mobil 1 unveils its first-ever collaboration with Autodromo, a driving-oriented watch and lifestyle brand. United by a passion for motorsports, the brands have come together to release the Mobil 1 Edition Monoposto, a limited-edition timepiece paying tribute to their shared commitment to performance and precision.
The Mobil 1 edition of The Monoposto is a re-edition of one of the most popular and collectible Autodromo designs, the companies noted in a press release. Featuring a gloss-white dial inspired by a classic racing tachometer, the Mobil 1 Edition Monoposto is emblazoned with the iconic red Pegasus, which symbolizes both speed and power, celebrating the brand’s racing spirit.
This exclusive collaboration will be limited to 150 individually numbered pieces—100 in stainless steel with a blue strap and 50 in gold-toned stainless steel with a black strap.
The 43mm diameter stainless steel case of The Monoposto recalls the oversized dashboard gauges of 1950s “monopostos,” or single-seater racing cars. The time-only watch features the special Mobil 1 Pegasus dial, seen through a sapphire crystal.
Handmade Italian Buffalo leather straps are furnished, equipped with polished stainless roller buckles as a nod to the leather hood straps seen on classic racing cars.
“We are thrilled to team up with Autodromo to create a timeless symbol of performance and style in honor of the Mobil 1 brand’s 50-year milestone,” said Ryan Allen, Mobil 1 brand and partnerships manager of North America. “Through this limited-edition collection, we are proud to bring the precision of the road to the precision on our wrists.”
The collaboration is the latest in a series of relationships for the Mobil 1 team as it celebrated its 50-year legacy in 2024.
“We are so excited to bring back our beloved Monoposto series with one of the most iconic brands in motorsport history. Not only are we proud to feature the legendary Pegasus on the dial of this watch, but it is also the first-ever version of The Monoposto with a ‘redline delete’ on the crystal, which is a big deal for our collector community,” said Bradley Price, founder of Autodromo. “Collectors have been asking me to do this for years, and it’s an honor to make this dream a reality with the Mobil 1 team. Together, this limited-edition watch celebrates our deep-rooted passion for motorsports with our consumers and fans worldwide.”
