Mile Marker Industries has undergone significant changes in 2021, the company announced, which include new ownership and the appointment of a new president of the company. In January of this year, Mile Marker hired entrepreneur John Laub as president of the once publicly traded company.
“On arriving, I was immediately struck by Mile Marker’s deep and rich history of innovation in the winching space, its committed team of employees and outstanding consumer awareness that the brand enjoyed. These unique features gave me the confidence that Mile Marker could access any major reseller with its entire range of products,” said Laub. “Mile Marker is now in all major automotive stores with our premium locking hubs, winches, and recovery gear. All of this has occurred while most still consider Mile Marker to be a military winching company given that historically our revolutionary hydraulic line of winches have been sold primarily to the U.S. Government.”
Mile Marker attracted a significant number of interested potential suitors after being listed for sale in early 2021, the company said. Laub sourced the buyer, a private investment group, that committed to retain the core team of employees and support Mile Marker’s business plan. Upon the closing of the acquisition, the new owner group met with key personnel of Mile Marker and reaffirmed their commitment to provide resources to execute Laub’s vision, which calls for increased investment in inventory, innovation, staff and systems, the company said.
Mile Marker Industries, Inc. is launching a new look winch at the 2021 SEMA show in Las Vegas this November, as well as a handheld, portable winch called the Rhino Pull 1000, the company said.
“We expect big things from Mile Marker with all these internal changes. Mile Marker will not only continue to cater to the needs of the U.S. Government but also to the 4×4 industry as the working man’s winch,” Laub said.