Mile Marker Industries, a manufacturer of vehicle locking hubs, electric and hydraulic winches, recovery gear and automotive aftermarket accessories, has agreed to a multilevel partnership with racer and motorsports television personality Terry Madden to introduce a line of signature products, the company announced.
Madden, a U.S. Army veteran, is an experienced off-road racer with two Baja 1000 wins, two Mexican 1000 wins, and several other awards and titles to his name, the company said. Madden is also a professional driver and rider and has appeared in several television programs and commercials.
“I’m thrilled to be joining the Mile Marker family as brand ambassador and a full line dealer. I am well familiar with the history of Mile Marker and how well designed and manufactured their products are – since 1984, Mile Marker has been known for its robust hubs, winches for trucks, SUV’s, ATV’s, UTV’s, marine applications, and in addition to B2B and DTC/B2C markets, has been producing high quality products for the United States Department of Defense for years,” said Madden. “Mile Marker has a proven reputation for its rugged winches, which are found on the Army’s HUMVEE and FLYER 72 military vehicles. What really sets the company apart is that they are a small, entrepreneurial group and go the extra mile for customers who rely on their products.”
According to Mile Marker CEO Paul Fioravanti, “The Mile Marker team is excited to have Terry Madden represent our brand. Our product development and engineering team will be working closely with Terry to develop a range of signature products, from vehicle and ATV/UTV winches to special hooks, snatch blocks, fairleads, rope, shackles and recovery kit products, as well as building on our success in the portable winch category,” said Mile Marker CEO Paul Fioravanti. “Terry’s understanding of the needs of winching, recovery and towing, along with his racing experience, will ultimately result in a new product line, the Terry Madden Signature Series by Mile Marker, that we’ll all be proud to put our names on, and that line will bear Terry’s signature colors of black and gold.”
According to Fioravanti, Mile Marker will be launching products with Madden at the 2023 King of the Hammers. Additionally, Madden’s California shop will become a Mile Marker full-service dealer.