Custom vehicle designer Jhan Dolphin, as well as Midwest-based shops Attitude Performance and CPV Paint & Graphics, have partnered with Outside Magazine to build an overlanding rig that was displayed in the Ford Motor Company booth at the 2021 SEMA Show.
“Our entire build team lives an active lifestyle and loves the outdoors,” said Dolphin. “We’re honored to be working with the team at Outside on this project. Their magazine and online content represent everything we love about the outdoors and is the number one resource for information about gear, travel and the activities we are passionate about.”
The project began as a new 2021 Ford Ranger pickup. All the work was completed by what Dolphin describes as the “Midwest Dream Team” of Attitude Performance in Arlington Heights, Illinois and CPV Paint & Graphics of Franksville, Wisconsin. Both have worked with Dolphin on a variety of concept vehicle builds.
A long list of aftermarket accessories and modifications was selected for the project. The BDS suspension, FOX shocks, ARB bumpers and BF Goodrich tire upgrades provide the Ranger truck with expanded capability off-road, while the interior includes custom leather seating from Katzkin and the Gaia GPS App from Outside for backcountry hiking, biking and off-road camping. The bed of the truck is outfitted with a TruckVault secure storage system, ARB fridge, a roof top tent, a WaterGen atmospheric water collection system and a (smokeless) FirePit plus from BioLite, while a Goal Zero power pack supplies additional power and a series of Rigid accessory lights have been installed to illuminate the trail.
The truck, nicknamed “Live Bravely,” was unveiled in the Ford Motor Company exhibit this week at the SEMA Show event in Las Vegas. After the SEMA Show, the vehicle will make appearances across the U.S. at a variety of live shows and active lifestyle events.