MidwayPlus Partners with PRL Motorsports

MidwayPlus Partners with PRL Motorsports | THE SHOPPRL Motorsports, a company specializing in Honda and Acura performance-based products, has formed an exclusive online B2B partnership with, the companies announced.

“As a premium performance part manufacturer with 20-plus years in the business, we have found a great online partner with the MidwayPlus software platform. MidwayPlus has improved our order response times, allowing us to streamline our online ordering process with detailed, industry specific product listings, automatic alerts for pre-ordering, back ordering and transparent shipping times,” said Chris Johnson, PRL sales director. “We look forward to further expanding PRL’s online B2B presence with the help of MidwayPlus.”

Newly launched in 2022, MidwayPlus offers a software solution for optimizing aftermarket wholesale opportunities in the automotive aftermarket. Created and designed by automotive industry veterans, the MidwayPlus software platform allows manufacturers to sell products to aftermarket resellers within a secure transaction platform, the company said.

“Our number one goal, is to make the B2B transaction easy,” said Brian Lounsberry, MidwayPlus CEO. “With the endorsement and support of brands like PRL Motorsports, we will continue to improve on our software’s capabilities to enhance their business and grow their online wholesale sales channels.”

A.J. Hecht

A.J. Hecht is the managing editor of THE SHOP and host of the In Gear with THE SHOP podcast. Have an idea, a tip, or a question you’d like to see answered? Contact A.J. at

Related Articles

Back to top button