MidwayPlus Names Albert Reda CEO After Co-Founder Brian Lounsberry’s Passing
Company reaffirms focus on execution, partner growth & wholesale channel performance…
MidwayPlus announced a leadership transition following the passing of its co-founder and CEO, Brian Lounsberry, on February 28.
Lounsberry, widely respected across the automotive aftermarket, was the driving force behind MidwayPlus—instrumental in assembling the founding team and shaping the company’s long-term vision.
As the organization enters its next phase, MidwayPlus has appointed co-founder Albert Reda as chief executive officer. Reda, a longtime industry veteran with deep experience across manufacturing, distribution and brand development, will lead the company into its next stage of execution and growth.
Following Lounsberry’s passing, the three remaining co-founders—Reda, Greg Atkins and Steven Christy—have continued to lead the business collaboratively. That model remains central to how MidwayPlus operates, with the CEO role providing alignment, accountability and external leadership as the company scales.
“Brian was singular; there is no replacement for what he brought to our lives and the industry,” said Atkins. “What gives us confidence is the foundation he left behind. We are not rebuilding—we are accelerating. The progress we’re seeing today reflects that.”
MidwayPlus confirmed that its strategic direction remains unchanged, with continued momentum across its platform and growing partner network. The company currently supports a rapidly expanding base of wholesale buyers and automotive aftermarket brands across North America.
“The work underway today reflects the durability of what Brian set in motion,” added Christy. “We are seeing meaningful progress across the business, and the pace of execution continues to increase. The vision is intact, and we are focused on delivering against it.”
In accepting the role of CEO, Reda emphasized continuity and discipline: “Brian brought something to this industry that was unique in time and place. Our responsibility now is to carry that forward with focus and execution. We are aligned as founders, aligned as a company, and aligned with the opportunity in front of us. The next 18 months represent a defining period—not just for MidwayPlus, but for how wholesale operates in the aftermarket.”
