"We’ve freshened up our website with the auto enthusiast in mind," said Ken Warner, vice president of marketing for Mickey Thompson Tires & Wheels. "Whether you’re searching for light truck and Jeep, street tires, race tires or wheels, our mobile-friendly changes to mickeythompsontires.com allow you to find just what you need."
The new site features a contemporary design that showcases the recently refreshed Mickey Thompson brand. Featuring a stylistic focus on products and vehicles, the site speaks directly to shoppers, according to the company.
Notable website updates include:
- M/T Fast Finder—Customers can find tires for light trucks or Jeeps based off wheel diameter and overall tire diameter
- Buy Now—A feature that checks e-commerce dealers for pricing and availability and can connect to the preferred site with the tires already in the cart, ready for one-click checkout.
- Intuitive user interface that quickly takes visitors to information on the products they’re interested in
- The Where To Buy section is integrated with Google Maps, showing the dealers that have what a customer is looking for.
The new Mickey Thompson site also features updates on company news, events, race sponsorships and results, as well as featured builds. The Customer Service section includes links to FAQs, tech bulletins and warranty information, as well as videos and links to connect with Mickey Thompson on social media.
"Technology continues to evolve, and it’s important that our online presence matches the quality and innovation Mickey Thompson Tires & Wheels is known for," Warner said. "The updates at mickeythompsontires.com allow our customers to quickly find and buy the tires and wheels they need for their next great adventure."