Mickey Thompson Receives SEMA360 New Product Awards

Mickey Thompson Tires & Wheels received two top product awards on the first day of the weeklong SEMA360 virtual trade show, the company announced.

In the show’s New Product Showcase, Mickey Thompson’s Baja Boss A/T tire took the top spot in the Best New Tire and Related Product category, while the company’s Baja Pro X was named winner of the Best New Powersports Product.

“We are grateful for the support and recognition from the SEMA360 judges who appreciate the quality and innovation behind the new Baja Boss A/T,” said Ken Warner, vice president of marketing, Mickey Thompson Tires & Wheels. “Likewise, the new UTV sizes in our Baja Pro X tire are getting a lot of attention in the powersports industry. While we’d all rather be meeting in-person in Las Vegas this week, it’s great to be able to share our products with the industry through this virtual format.”