Metra Solidifies Powersports Brand

The new Metra PowerSports website is Metra Electronics’ final touch in rolling out the new powersports-dedicated brand.

“Metra PowerSports taps into the growing market of off-road vehicles, trucks and watercraft by providing high-quality solutions with proven performance and value for the installer who wants to deliver the best for their customers,” according to a Metra Electronics press release.

The Metra PowerSports website is designed to be mobile-friendly with the ability to put customers in touch with the right products quickly. Navigation leads to products like motorcycle audio and lights, ATV audio, lighting and accessories, audio accessories, batteries and accessories, and installation accessories.

“We keep the custom installer and end user in mind whether we are developing a website or time saving and factory finished products. From the simplest of parts like connectors and splitters to the most advanced interface solutions, we have our customers covered with powersports products built, tested and proven to withstand the demands of off-road environments,” said Bill Jones, president and CEO of Metra Electronics.

While Metra PowerSports does not sell directly to the public, the company encourages powersports enthusiasts to contact the company for assistance in locating the nearest installer or shop that carries its products.

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