Mercedes-Benz Named Official Auto Partner of Florida’s P1 Motor Club
The agreement establishes an ongoing Mercedes-Benz & AMG vehicle presence across P1’s 650-acre private motorsports community…
P1 Motor Club and Mercedes-Benz USA entered a strategic agreement naming Mercedes-Benz and Mercedes-AMG the Official Automotive Partner of P1 Motor Club. The agreement establishes an ongoing Mercedes-Benz and Mercedes-AMG vehicle, facility and experiential presence across P1’s 650-acre private motorsports community in Port St. Lucie, Florida, integrating the brands into member driving programs, instruction and club life.
“At P1, we’re very intentional about every partnership we create, because each one should elevate the member experience in a meaningful way,” said Aurora Straus, founding partner of P1 Motor Club and professional driver. “We refer to ourselves as one large ‘P1 family,’ so it’s only fitting that we’re working with the World’s Fastest Family as our principal partner.”
Through the partnership, Mercedes-Benz USA will provide P1 Motor Club with a dedicated fleet of Mercedes-Benz and Mercedes-AMG vehicles, spanning performance, luxury, off-road and Sprinter van models, for use across P1’s driving experiences, hospitality and operations.
Mercedes-AMG vehicles are also expected to serve as the primary street car rental vehicles for select P1-managed members, guests and corporate driving programs, and the fleet will support P1’s high-performance driving and racing schools, off-road and rally experiences, instructional programming and member transportation, according to officials.
Customer Driving Events
P1 Motor Club is also expected to serve as a primary operating base for select AMG Experience driving programs and activations in the United States, giving members and guests access to AMG Experience-led programming at P1. Beyond vehicle access, the partnership will introduce the complete AMG Experience driving academy lineup, including the Performance, Advanced, Pro, Pro+, Drift and Drift+ programs.
Complementing P1 Motor Club’s existing performance driving curriculum, race schools, drift instruction, rallycross experiences, karting programs and private coaching opportunities, the AMG Experience will provide official instruction designed for drivers of every skill level, from newcomers discovering high-performance driving to seasoned enthusiasts refining advanced techniques.
Throughout the year, Mercedes-Benz USA will host customer drive events, AMG Experience programs and other exclusive activations, giving members and guests unique opportunities to experience the latest Mercedes-AMG vehicles in a high-performance environment. The partnership will also establish a dedicated Mercedes-AMG brand presence throughout the P1 campus through on-site branded facilities.
P1 Motor Club sits on 650 acres on Florida’s Treasure Coast, 45 minutes north of Palm Beach, and pairs more than 9 miles of private racetracks—including a 4.5-mile circuit designed to FIA Grade 2 standards and a 3-mile secondary circuit, plus karting, drift and rally circuits—with trackside garage townhomes and residences, a clubhouse and amenities.
