Maxxsonics Strengthens Its Leadership Team With Strategic Role Changes
Three promotions & one new hire reinforce the company’s commitment to innovation, operational excellence & expanding its impact across global markets into 2026…
Maxxsonics announced a series of personnel advancements within the organization as the company continues to strengthen its leadership team and expand global operations, company officials stated in a press release. Three long-standing team members have stepped into new roles with increased responsibilities, and one new addition has joined the company to support its continued growth.
Maxxsonics says these updates come on the heels of a highly successful 2025, reinforcing its commitment to pushing sales boundaries, amplifying innovation and preparing for strong growth into 2026 and beyond.
Gina Kim Promoted to Director of Credit
With a strong history of performance and leadership within Maxxsonics, Kim will now oversee all credit operations, guiding financial decision-making and ensuring the company maintains robust credit management practices. Her expertise and deep understanding of customer accounts will be instrumental in supporting Maxxsonics’ long-term financial strategy, the company said.
Mark Lieber Promoted to Director of Product Development
Lieber has been a critical part of Maxxsonics’ product innovation efforts, noted the release. In his new role, he will lead the product development team, drive new product strategy and oversee execution from concept through launch. His technical background and market insight will continue to shape the future of Maxxsonics’ product portfolio.
Luis Larralde Promoted to International Sales Manager
Larralde has consistently delivered strong results in his sales responsibilities, and his new role will expand his leadership into global markets, officials stated. He will oversee international sales initiatives, strengthen partner relationships and support Maxxsonics’ mission to grow its global footprint.
Alexander Burgess Hired as Director of Supply Chain
In addition to these internal advancements, Maxxsonics welcomed Burgess, who joined the company in August of this year. Burgess brings a data-driven, process-focused approach to Maxxsonics as director of supply chain, contributing to ongoing initiatives and supporting the company’s commitment to providing a high-quality audio and customer experience.
Maxxsonics’ Renewed Focus on Innovation & Operational Excellence
“These changes reflect our continued focus on investing in talent and fostering growth from within,” said Brian Sherman, president of Maxxsonics. “Gina, Mark and Luis have demonstrated exceptional dedication and hard work at Maxxsonics, and we’re excited to see them step into these expanded roles. We also welcome Alexander, whose addition strengthens our team as we head into a new year of innovation and growth.
“We’re looking toward 2026 with excitement, starting with these role changes that will place us for even greater success. The foundation and partnerships we built this year have set the stage for new product ideas and solutions, bold thinking and reaching horizons we haven’t explored before.”
As Maxxsonics continues to evolve its product lineup across its entire family of audio brands and expand its impact across key markets, the new internal leadership structure will enable deeper collaboration, sharper execution and faster advancement across all business units, the company said.
