MAVTV Rolls Into PRI Show With Eras Tour-Inspired IndyCar
Motorsports media platform will also host a live “Racers Roundtable” with Danny Sullivan, Tony Stewart & friends…
MAVTV returns to the 2024 PRI Show this week with style and star-power, showcasing the Taylor Swift-inspired IndyCar that welcomed Swifties to Indianapolis for the final U.S. stop of her record-breaking Eras Tour.
The motorsports media platform will also host an exclusive special edition of “Racers Roundtable” with Danny Sullivan, Tony Stewart and special guests Al Unser Jr., Conor Daly and Graham Rahal, plus special recognition and celebration of diversity in motorsports.
“Our mission at MAVTV is to not only promote and celebrate motorsports to the widest audience possible but to empower the community that drives it forward,” said CJ Olivares, president of MAVTV. “From spotlighting the legends of the sport to supporting the next generation of talent, particularly women in motorsports, MAVTV is proud to amplify voices and create impactful experiences for fans and participants alike. And the PRI Show is the perfect place to connect with partners and industry leaders to advance these goals.”
Celebrating women in motorsports, MAVTV will showcase a one-of-a-kind Taylor Swift-inspired Women in Motorsports North America (WIMNA) wrapped Indy Car as the heart of its Booth #4601. The vibrantly wrapped car underscores MAVTV’s commitment to championing diversity and its continued support as a sponsor and advocate for WIMNA and its Women with Drive Summit IV, the organization stated.
Along with the IndyCar, WIMNA and Bell Racing Helmets teamed up with local artist Hurricane Designs to create a dozen custom Eras Tour-inspired helmets that were auctioned to support the nonprofit. A special-edition helmet celebrating Swift’s Indy Era will be given away as part of the ongoing WIMNA sweepstakes, which culminates at the PRI Show.
“Racers Roundtable,” a MAVTV original series that brings together some of the most iconic names in motorsports for a series of candid, no-holds-barred conversations about their experiences both on and off the track, will include Sullivan and Stewart swapping stories with guests live from the MAVTV booth.
Attendees visiting the MAVTV booth can also sign up for its new streaming service, MAVTV GO, offering on-demand access to its extensive motorsports and automotive programming. Those who register at the booth will also have the chance to enter to win prizes such as a set of tires from Kenda Tire, Arai racing helmets and an electric Buzz bicycle.
Additionally, showgoers will have the opportunity to meet the MAVTV team and learn more about its comprehensive media offerings, which span grassroots racing, dirt track, drag racing, two-wheel, off-road and more—reaching more than 300 million connected devices.
