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MAVTV, FloRacing Form Streaming Partnership

MAVTV, FloRacing Form Streaming Partnership | THE SHOPMAVTV Motorsports Network and FloSports have formed a new live streaming partnership that will deliver MAVTV Plus live content through FloRacing, FloSports’ dedicated motorsports platform, the companies announced.

All live programming that previously aired on the MAVTV Plus app including the Lucas Oil Late Model Dirt Series, finals of the Chili Bowl Nationals presented by General Tire, Lucas Oil Pro Motocross Championship, and more will be now hosted by FloSports under the “MAVTV on FloRacing” banner.

FloRacing and MAVTV Plus will begin co-streaming MAVTV Plus programming through July 26. Starting July 27, MAVTV Plus programming will be exclusively streamed through FloRacing. MAVTV Motorsports Network programming will still be available through cable television and select digital outlets with FloSports becoming MAVTV Plus’ dedicated direct-to-consumer live-streaming platform, the network said.

The partnership will deliver streaming of over 2,000 events annually and MAVTV Plus subscribers will now have access to the entire FloRacing catalog of events, the companies said.

“We place enormous value on the fan experience; we want to give our customers the best viewing experience possible,” said Morgan Lucas, -resident of Lucas Oil. “MAVTV’s mission is to connect race fans to their favorite events – from anywhere. FloSports helps us deliver on that mission, giving subscribers the best support, technology, and access to the motorsports events they love. We are all-in and eager to build this partnership into the best motorsports streaming platform available.”

“We’re incredibly excited to welcome MAVTV viewers from across the globe to FloSports,” said Mark Floreani, CEO and Co-Founder, FloSports. “Our platform will give current MAVTV Plus users access to all of our live and on-demand events including motorsports and so much more. With the first live MAVTV on FloRacing event streaming today, we aim to create a seamless viewing experience and ensure not a minute of a live event is missed.”

A.J. Hecht

A.J. Hecht is the digital content editor of THE SHOP and host of the In Gear with THE SHOP podcast. Have an idea, a tip, or a question you’d like to see answered? Contact A.J. at ahecht@cahabamedia.com.

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