Mattel & RealTruck’s ‘Matchbox’ Jeep Wrangler Sells for $110,000 at Barrett-Jackson Scottsdale Auction

RealTruck’s collaboration with Mattel on a one-of-a-kind, heavily modified “Matchbox” Jeep Wrangler officially crossed the block on Jan. 22 at the Barrett-Jackson 2026 Scottsdale Auction. The truck raised $110,000 with 100% of the hammer price to benefit Richard Rawling’s Gas Monkey Foundation, which was established in 2014 by Rawlings to provide much-needed funding for veterans, first responders and families impacted by Alzheimer’s, company officials stated in a press release.

“Year after year, our outfitted vehicles take the auction block by storm, each one telling its own story and captivating bidders,” said RealTruck Inc. vice president of marketing Lee Riser. “We’re excited to have brought to life another Matchbox build with Mattel while also supporting a worthy cause as a result of celebrating the partnership.”

Features of the ‘Matchbox’ Jeep Wrangler Build

Built by Doetsch Off-Road in Chandler, Arizona, and originally unveiled during SEMA 2025, the 2018 Jeep Wrangler (JLU) is outfitted with premium RealTruck accessories and a custom Matchbox and Husky Liners exterior. Features of the build include a RealTruck Superlift 4-inch lift kit, Husky Liners Weatherbeater Floor Liners, Rugged Ridge HD Stubby Front Bumper, XOR Rear Bumper, Roof Rack, AmFib Snorkel System and many other accessories that transformed this into the ultimate adventure build, noted the release. A 1:64 scale version of the build will be available at mass retailers globally starting in April.

“We’re thankful to our friends at RealTruck for supporting Gas Monkey Foundation with increased funding and awareness,” said Gas Monkey Foundation founder Richard Rawlings. “This donation will make a real impact on causes near and dear to my heart, supporting those struggling with Alzheimer’s as well as first responders and veterans.”