Marx Group, a full-service marketing communications agency, has promoted Gloria Moreno to digital technology manager.
Moreno joined Marx Group in 2006 with a focus on digital marketing. Throughout her career at Marx Group, Moreno has been involved in the design and development of client websites, led successful social media campaigns from strategy and planning through execution and launched dozens of digital advertising campaigns. More recently Moreno has guided the digital team to optimize content and tracking to target specific audiences with an expertise in SEO, content development, email marketing and analytics.
“As digital marketing continues to play a more pervasive role within the B2B segment, Marx Group is providing a wide range of digital expertise to our clients, in large part due to Gloria’s experience and capabilities,” said Frank Buscemi, president/CEO and creative director, Marx Group. “Gloria is focused on qualitative insights, moving beyond reporting data and metrics, but providing valuable analysis, which is changing the digital landscape for our clients. Her dedication to learning and staying on top of constantly changing technology, make her a natural leader as our digital technology manager.”
In this new role, Moreno will continue to work on web development and integrated digital strategies with a special focus on SEO and PPC. Moreno also will play a significant role in Marx Group’s analytics and performance analysis services, to help clients understand the full range of their paid, owned, and earned media to grow their audience and more effectively measure ROI.
Moreno earned a Bachelor of Science from San Jose State University and a master’s degree in Advertising from the Academy of Art University in San Francisco.