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MagnaFlow Group & Chip Foose Reveal New Foose Performance Brand

The new partnership will offer new performance enhancements from two huge names in the aftermarket space...

The MagnaFlow Group and Chip Foose have announced the formation of Foose Performance, a new venture formed to push the boundaries of automotive design innovation. The announcement comes on the heels of SEMA Show.

MagnaFlow Group & Chip Foose Reveal New Foose Performance Brand | THE SHOP

The partnership formalizes a 20-year relationship between MagnaFlow andaward-winning automotive designer and builder Chip Foose. Previously, this partnership has delivered show stopping vehicle builds and a lifetime’s worth of automotive media, with iconic shows like Overhaulin’ earning the admiration of car enthusiasts and professionals alike. 

Foose Performance has been created to pursue new projects and influence design and performance in key product lines within the MagnaFlow brand, aligning with a commitment to quality, innovation and style.

MagnaFlow Group & Chip Foose Reveal New Foose Performance Brand | THE SHOP

“Our relationship with Foose has been a powerful driver of innovation, and Foose Performance represents the next step in that journey,” said Dan Paolone, president of MagnaFlow. “As the MagnaFlow Group expands, we’re excited to deliver products that reflect our commitment to quality, and this partnership will help us continue to push the boundaries of performance.”

MagnaFlow and I share a passion for quality and detail – we’re bringing a new legacy to life,” said Chip Foose. “I’m excited to offer enthusiasts something that embodies both creativity and the artistry that’s always driven us.”

Foose Performance products will offer a new era of performance enhancements while reflecting the artistry and attention to detail that have defined both brands for two decades. MagnaFlow and Chip Foose invite the automotive industry to experience a future of new products focused on quality, innovation and style.

Pat Curtin

Pat Curtin is the managing editor of THE SHOP magazine.
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