Magna Advances Road Safety With Impaired Driving Prevention Technology

Creating a fast, reliable & affordable way to determine if vehicle operators are fit to drive…

Mobility technology company Magna introduced breath- and camera-based pre-development technology this week at CES 2024 designed to combat impaired driving.

Calling it “a significant milestone in the ongoing efforts to enhance road safety,” the new technology determines in a fast, reliable and affordable way if vehicle operators are “fit to drive.”

The integrated solution combines key elements of the interior sensing system, which utilizes camera technology to detect driver distraction, drowsiness and intoxication through pupillary signals, with infrared sensor technology developed by Senseair, a leader in air and gas sensing.

Cockpit-embedded sensors, placed in proximity to the driver, measure and quantify the alcohol and carbon dioxide levels in diluted exhalations from the driver. The technology is intended to passively detect an intoxicated driver with a blood alcohol concentration at or above the legal limit of 0.08% in all states except Utah, where the legal limit is 0.05%, according to a press release introducing the technology.

“As we continue to support the company’s vision of advancing mobility for everyone, our team is focused on delivering active safety innovations that help reduce accidents and fatalities,” said Bill Snider, president of electronics at Magna. “We are working with our customers and the industry to take a significant step forward in making the roads safer for all who share them.”

Drunk driving claimed more than 13,000 lives in 2021—about one-third of all traffic-related deaths in the U.S., according to the National Highway Traffic Safety Administration.

The annual Consumer Electronics Show (CES), put on by the Consumer Technology Association, is being held Jan. 9-12 in Las Vegas.

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