Madico Inc. has acquired the window film distribution business of Midwest Marketing Inc. Midwest Marketing under the ownership of Jim House in Peoria, Illinois, has been a longtime distributor of Madico’s automotive and architectural window films in six states.
“Midwest Marketing has been an outstanding partner and successful distributor of our products for almost 40 years,” said Jeffrey Plummer, Madico senior vice president of sales and marketing. “Jim House has long been a true pioneer of the window film industry and we wish him continued success in his ongoing businesses including his window film installation business and as a distributor of custom made roller shade products.”
The acquisition of Midwest Marketing’s window film distribution business allows Madico to provide 100 percent factory direct service to all customers in the U.S., according to the company. Dealers in the U.S. midwest territory can purchase their products directly from the Madico Northeast Service Center located in Windsor, Connecticut, or the Madico Mid-America Service Center in Dallas.
Window film dealers in the Midwest will continue to have access to Madico’s full product portfolio, including Sunscape, ClearPlex windshield protection film and the SafetyShield Premier Partner program.