LUVERNE Marks 55 Years of U.S. Production

LUVERNE has reached 55 years of its American manufacturing operations.

LUVERNE was founded by Bud Heck, Forest Jennings and Doc Martin in Luverne, Minnesota, 20 miles from Sioux Falls, South Dakota. The company’s first product was a heavy-duty, painted steel bumper designed for pickup trucks in agricultural settings.

In the 1970s, LUVERNE’s warehouse footprint and distribution network began to expand to Iowa, Kansas, Nebraska, Wisconsin, Montana and Utah. That’s about when the company added heavy-duty grille guards and running boards to its product line.

LUVERNE in the 1980s moved to a new manufacturing facility in Brandon, South Dakota, a 206,000-square-foot, 8-acre campus.

In the 1990s, the success of LUVERNE’s auto and truck specialty line gained momentum.

“We focused our product development efforts with more attention to style, adding tubular grille guards and nerf bars in 1996 and side entry steps in 1998,” according to a news release by the company.

In 2016, LUVERNE joined the Wisconsin-based CURT Group family of brands.

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