Lumileds, a subsidiary of Royal Philips (NYSE:PHG), has expanded its portfolio of Philips branded commercial lighting products with the addition of 28 new standard miniature bulbs. The new SKUs, which were previously only offered in retail style blister packaging, are now available in Philips branded commercial packaging.
Lumileds product manager, Aubry Baugh, noted that the program was expanded to provide commercial automotive customers such as WDs, jobbers, and professional technicians with a packaging choice that best fits their sales and service needs.
The additions to the Philips program include: 1004CP, 1034CP, 1154CP, 12844CP, 12854CP, 1445CP, 161CP, 1895CP, 211-2CP, 212-2CP, 24CP, 24NACP, 3496CP, 3497CP, 53CP, 561CP, 562CP, 57CP, 631CP, 63CP, 74CP, 89CP, 90CP, 916CP, 916NACP, 922CP, and 93CP standard miniature bulbs.
The Philips Commercial Lighting portfolio offers a comprehensive line of standard OE replacement lighting, including a full range of headlight bulbs, halogen and incandescent sealed beam headlamps, and miniature bulbs for interior and exterior applications.
The program is supported with robust merchandising including point of sale tools, commercial cabinets, and headlight upgrade cabinets designed to help build sales for both service customers and do-it-yourselfers. These tools, in conjunction with the outstanding product offerings of the Philips brand, help to create increased lighting sales in both the passenger vehicle and medium and heavy-duty truck markets.