Lucy Liu Is the Official Brand Voice for Mercedes-Benz USA
The award-winning actress, producer & director will represent the luxury brand’s technology, styling, handling & performance…
Mercedes-Benz USA announced it is embarking on a new chapter for brand marketing, unveiling Lucy Liu—award-winning actress, producer and director—as the new voice of Mercedes-Benz in the United States.
Drawing from her celebrated career and wide artistic acclaim, including two SAG awards, a Critics’ Choice Award and two Emmy nominations, Liu brings a distinct, sophisticated voice that naturally embodies the luxurious and pioneering core values of Mercedes-Benz, stated company officials in a press release. Renowned for her versatility and magnetic presence, Liu is uniquely suited to convey a spectrum of emotion—from serene warmth to bold confidence and vibrant excitement—perfectly complementing the Mercedes-Benz vehicle portfolio.
“Mercedes-Benz doesn’t just define luxury; it continually reimagines it,” said Liu. “To lend my voice to a brand with such a legacy of excellence and a bold vision for the future feels like a powerful alignment of values and creativity. This partnership reflects everything I value: innovation, intention and impact. Together, we’re building a legacy of modern luxury that only Mercedes-Benz can deliver.”
‘Moving Forward’ Commercial Features the GLS SUV & Narration by Liu
Liu’s debut as the official voice of Mercedes-Benz premiered with the launch of the new campaign featuring the GLS SUV, created in partnership with Merkley+Partners, called “Moving Forward.” The television commercial was designed to further strengthen the GLS SUV’s position as the ultimate luxury SUV through compelling cinematic narratives that emphasize its versatile seven-seat interior, pioneering technology, elegant styling, dynamic handling and thrilling performance, noted the release.
“The debut of Lucy Liu as the new official brand voice marks a new era for Mercedes-Benz marketing,” said Melody Lee, chief marketing officer, Mercedes-Benz USA. “Lucy’s range and sophisticated tone conveys a modern elegance that represents the brand’s legacy and future, and the transition to a female voice signals to our customers something fresh and innovative that provokes reappraisal.”
Mercedes-Benz says there are two more campaigns featuring Liu scheduled to premiere in July.
