Lucas Oil Products has entered into a multi-year partnership with the Dallas Cowboys to become the “Official Oil” of the five-time Super Bowl winning team, the company announced.
As part of the partnership, Lucas Oil will put its brand and lineup of products in front of more than 2.5 million annual visitors at AT&T stadium and millions of broadcast and online global fans. In addition to Dallas Cowboy home games, Lucas Oil will serve as a supporting partner for all events at AT&T stadium which include concerts and collegiate sporting events, professional wrestling, motorsports and more.
“The Dallas Cowboys organization is one of the most renowned and influential sports teams in the world, and we are thrilled to announce this powerful partnership” said Katie Lucas, vice president of Strategy and Philanthropy, Lucas Oil. “We look forward to our expanded presence in the NFL with the addition of the Dallas Cowboys to our dynamic partnership with the Indianapolis Colts and of course, Lucas Oil Stadium. The Dallas Cowboys and Lucas Oil share common values – family, community and a commitment to excellence – values that equate to making an impact both on and off the field.”
In addition to special game day activations at AT&T Stadium, Lucas Oil will be integrated into television, radio and online broadcast coverage of the team, all of Cowboy’s social media channels and will be included in digital features appearing on the team’s website and custom mobile app.
The partnership also includes a Lucas Oil presence at The Star and Ford Center in Frisco, Texas. The Star is a 91-acre campus complete with 1-million square feet of office space, medical facilities, apartments, a 5-star hotel and is home to the Dallas Cowboys’ World Headquarters. More than 1.9 million people visit The Star and Ford center annually, the team said.
“Lucas Oil is a tremendous organization known for making the best automotive products in the world, which is why we are incredibly excited about this partnership,” said Jerry Jones Jr., executive vice president of the Dallas Cowboys. “They share the same drive for excellence as the entire Dallas Cowboys organization, and we are proud to partner with Lucas Oil in bringing a unique experience to our visitors, viewers and fans throughout the 2021 season and beyond.”
As part of this partnership, Lucas Oil is working closely with the Cowboys organization on conducting several different philanthropic projects over the next five years, the company said.