Short course off-road racing facility Crandon International Raceway and Lucas Oil have formed a comprehensive partnership that spans the facility, its events and plans for an expanded future, the companies announced.
The new agreement also includes the Lucas Oil-owned MAVTV Motorsports Network, a nationwide cable and online streaming service that covers American auto racing and the automotive culture.
While some aspects of the partnership will be announced later this summer, a portion of the rebranding of Crandon’s 400+ acre facility has already been completed. This includes Crandon International’s roadside barn, the only original building left on the former dairy farm property, which will now be renamed the “Lucas Oil Barn.” In addition to updates to the building’s office facility and VIP bar, the historic structure will soon feature illuminated signage on the barn’s massive roof structure and wood-clad frontage. In addition, racers taking part in two short-course off-road events in 2021 will have their machines inspected in the “Lucas Oil Tech Barn.”
The MAVTV brand will be promoted with new on-track signage. A large new MAVTV billboard has been added before the track’s Polaris Gravel Pit corner, while the building housing timing and scoring functions will now be adorned with comprehensive signage on the newly renamed “MATV Timing Tower.”
Also updated for 2021 is the track’s ride truck, known as the MasterCraft Safety “Best Seat in the House.” A John Deere 260E dump truck will hold a special rack outfitted to hold 20 MasterCraft seats and Impact Safety belts, while MAVTV and Lucas Oil signage will also be added to the cab and bedsides.
“Lucas Oil is excited to have reached a new agreement with Crandon International Raceway that will continue our working relationship with the historic, 400-acre facility in Wisconsin through 2021 and beyond,” said Lucas Oil Director of Partnership Marketing, Brandon Bernstein. “Known as the ‘Holy Grail’ facility for short course off-road racing, Crandon is a magical place for fans and competitors. This is exactly why we agreed to a revamped agreement that will see the facility go through a fresh rebranding, facility upgrades and include event coverage from MAVTV.”
“The relationship between Lucas Oil and Crandon International Raceway has come full circle once again, and, we are very happy about it,” added Crandon International Raceway President Cliff Flannery. “Lucas has heen a strong and steady supporter of short-course off-road racing for decades, and we are proud to have them find a home here at Crandon. It’s a partnership we will work hard to keep for a very long time.”