LSI Adds to Hot Shot’s Secret Marketing Team

LSI Adds to Hot Shot’s Secret Marketing Team | THE SHOPLubrication Specialties (LSI), manufacturer of Hot Shot’s Secret, has added Bud Prenatt to its marketing team, the company announced.

Prenatt, who has previous experience in product marketing in the heavy-duty transportation industry, joined LSI in Feb. 2023.

Formerly the product marketing manager for an Ohio based company focused on the class 3-6 truck and off-highway market segments, Prenatt will oversee and develop a strategy to promote the Hot Shot’s Secret brand across direct, online and retail channels for multiple markets, the company said.

Prenatt has close to twenty years of experience in sales and marketing, supply chain and IT to drive sales for B2B and B2C customers, the company said. Prior positions also include working in technical sales in the automotive industry, as well as working as a product development manager in the construction and agricultural market segments.

“Hot Shot’s Secret is a brand widely known in the heavy-duty industry. Our initial product, Stiction Eliminator, was developed to reduce issues related to injectors sticking or failing in semi-trucks,” said LSI President Brett Tennar. “Bud’s background fits squarely with our goals to capitalize on his heavy-duty industry knowledge and his ability to recognize unrealized potential in new markets. We are very excited to have him on board and look forward to implementing his ideas for growth.”

Prenatt has an MBA from Ohio Dominican University and is currently also serving as an adjunct professor at The Ohio State University and the University of Cincinnati where he teaches Intro to Skydiving, Managing Extreme Risks and Indoor Body Flight. He is also a professional demonstrator and team former captain for Team Fastrax leading the largest professional skydiving team in North America.

“Marketing is much like skydiving,” Prenatt said. “There are extreme risks and great rewards, but you will never experience either without first knowing your audience, understanding your goal, and creating a solid plan to achieve what you set out to accomplish.”

A.J. Hecht

A.J. Hecht is the managing editor of THE SHOP and host of the In Gear with THE SHOP podcast. Have an idea, a tip, or a question you’d like to see answered? Contact A.J. at

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