Lotus Chooses AWS as Preferred Cloud Provider
Partnership looks to advance connected & automated vehicles through intelligent driving platform…
Lotus Technology has chosen Amazon Web Services as its preferred cloud provider to help support its development of intelligent, luxury car experiences. The automaker will use AWS to implement its Vision80 Strategy, a plan to transform the company into a global luxury technology brand by 2028, the businesses noted in a press release announcing the partnership.
Lotus is dedicated to delivering luxury electric vehicles with a focus on developing next-generation electric and digital technologies. The company will apply AWS technologies, including Internet of Things (IoT), analytics, machine learning, and generative artificial intelligence (AI), to develop and deliver connected features such as autonomous driving solutions, immersive infotainment and hyper-fast vehicle charging, officials stated.
“AWS’s technologies help us accelerate our global growth by allowing Lotus to build solutions for intelligent driving, connected cars and personalized experiences,” said Bo Li, vice president of Lotus Technology. “We are excited to work with AWS to apply new technologies like generative AI, which will help us improve Lotus’ automated driving capabilities, develop more responsive customer service and improve driver satisfaction. We look forward to deepening our partnership to create an enhanced and more responsive in-vehicle experience.”
Lotus runs its ROBO Soul self-driving software stack on AWS, enabling cars and trucks, including Lotus next-generation electric vehicles, to automatically perform tasks such as parking and highway driving. Using AWS, Lotus also developed ROBO Galaxy, a platform of intelligent driving tools, to help fleet managers increase the efficiency and accessibility of autonomous vehicles in international markets.
Lotus leverages Amazon Redshift and Amazon Managed Streaming for Apache Kafka (Amazon MSK) to create its intelligent driving tools and uses Amazon Glue for data integration.
AWS enables Lotus to analyze crucial information—such as real-time maps, traffic conditions and driver behavior—to help enhance its intelligent driving system’s capabilities and support a safer driving experience, officials stated.
“The automotive industry is experiencing a seismic shift to digitization and electrification, and the cloud is helping drive this rapid development,” said Ozgur Tohumcu, general manager, Automotive & Manufacturing, AWS. “Working collaboratively, AWS will help Lotus as they continuously innovate on more personalized, connected and intelligent in-vehicle experiences. We look forward to continuing our collaboration, applying generative AI to help drive efficiencies and bring new connected car capabilities, enhanced vehicle features leveraging self-driving capabilities and elevated driving experiences.”
Lotus Connect, Lotus’s connected-vehicle platform, runs on AWS and provides Lotus customers with remote vehicle control, real-time status monitoring, geofencing, and stolen-vehicle tracking to enable smarter, safer, and more convenient driving experiences.
