LIQUI MOLY‘s first worldwide online campaign was a resounding success, according to the German oil and additive specialist. The company was hoping to earn 1 billion impressions.
“In fact it went so well that we ultimately achieved 1.6 billion impressions,” said company CEO Ernst Prost.
LIQUI MOLY deliberately established a broad basis for its three-month campaign. It ran in 50 languages in 128 countries. The focus was of course on Germany as the home market as well as strong international markets, such as the U.S. But the campaign also ran in Togo, Haiti and Mongolia.
“In this way we were able to raise LIQUI MOLY’s brand profile internationally and support our local dealers,” Prost said.
The campaign also included a competition offering prizes such as exclusive city trips with VIP tickets for MotoGP races.
LIQUI MOLY has maintained a presence in the MotoGP for years. More than 85,000 people worldwide entered the competition. The winners of the draw were John Jester from Easley, South Carolina who gets a trip to Berlin, Frank Stege-Schilly from Düsseldorf in Germany who won a trip to New York City, and Vicko Peovic from Sabetta, Russia, who’s prize is a trip to Malaysia.
LIQUI MOLY also was a winner, acquiring more than 25,000 new newsletter subscribers, according to the company.
“This campaign was a huge success,” Prost said. “It really has enabled us to show the competition who’s in charge.”