LIQUI MOLY Launches First Global Ad Campaign

LIQUI MOLY, for the first time in company history, is set to embark with a global advertising campaign.

The German oil and additive specialist is hoping to make a billion contacts utilizing Google, Facebook and Instagram in October.

“We are telling people that LIQUI MOLY is the oil brand that the car drivers in Germany have chosen as the best,” said CEO Ernst Prost. “This allows us to boost demand for our dealers around the world.”

The ads will be available in 50 languages and will be visible in 128 countries. The ads will also promote a competition promising trips to Malaysia, the U.S. and Germany, each including a visit to the MotoGP Motorcycle World Championship.

“With it we are going to greatly increase our brand recognition,” Prost said, “particularly in countries in which LIQUI MOLY is not yet very well known.”