LIQUI MOLY has entered the IMSA WeatherTech SportsCar Championship with Turner Motorsport as the German oil specialist's largest U.S. sponsorship investment.
"That adds a big boost to LIQUI MOLY's reputation," said Peter Baumann, marketing director for LIQUI MOLY.
LIQUI MOLY with the sponsorship becomes official lubricant supplier of Turner Motorsport. "This means we are subjecting our oils to one of the toughest tests," said Peter Baumann.
Turner Motorsport will start with a BMW M6 GT3 in LIQUI MOLY livery at 24 Hours of Daytona.
"LIQUI MOLY was our dream partner," said Will Turner, president of Turner Motorsport. "Without the perfect oil, you do not even have to compete in a long-distance race. Here, short-term peak performance is not enough. The oil must withstand extreme endurance.
"That's why Turner Motorsport will now use and sell LIQUI MOLY not only on the track, but also in their workshops.
LIQUI MOLY last competed in Daytona in 1980 with a Porsche 935. At that time, the LIQUI MOLY-Porsche won the 24-hour race with a lead of 33 laps. "It would be great if we could bring in such a result again," Baumann said. "By participating in the IMSA series and promoting it, we are strengthening our brand awareness and showing the quality that LIQUI MOLY provides—because what performs well on the racetrack will also perform well on the road.”