Lippert Components Names Joe Thompson as New Chief Marketing Officer
Lippert Components, Inc. (LCI) recently announced the addition of Joe Thompson to the company in the new role as chief marketing officer (CMO). Thompson comes to LCI from the December 2019 acquisition of the CURT Group, serving as CMO for the previous five years. With this announcement, Thompson will immediately structure a new global marketing organization servicing all of LCI’s current and future brands.
Thompson brings over 32 years of experience in consumer product sales and marketing leadership to LCI. He has served as the VP of Marketing at a number of companies including Lund International, Formica Corporation and Armstrong World Industries. His passion has always been taking new and innovative products to market, launching countless products over the years by creating awareness and recognition through competitive market research, analysis and strategic planning, the company said. He will report to both Jamie Schnur, group president – aftermarket, and Rock Lambert, CURT Group president.
In his role as CMO, Thompson’s primary responsibility will be to create a world-class marketing organization that will drive the global marketing strategy and efforts for all LCI brands. “I’m very excited about this new opportunity to create an organizational structure that delivers a unified customer experience, brand purpose, stimulating communication, marketing technology, and innovative product leadership,” he stated.
Thompson and Jarod Lippert, LCI’s Vice President of Marketing, will work together to create a unified organizational structure that will promote new products and services, grow digital presence, develop customer loyalty, engage audiences and increase sales with new and existing customers across all of LCI’s growing brand portfolio, the company said.
“Joe has been instrumental in launching a series of new products as CURT has invested aggressively in an innovation initiative in recent years that has led to multiple industry awards,” said Rock Lambert, CURT Group President. “This will allow us to leverage the strength of leading brands in our combined portfolio, keeping our company as a first choice when it comes to the markets we serve.”