Linglong Tire Americas Debuts Ride-and-Drive at Red Rock Canyon

Linglong Tire Americas Inc. took its off-road tire portfolio into the rugged terrain of Red Rock Canyon, marking the company’s first-ever ride-and-drive experience. The event offered a showcase for Linglong’s expanding lineup of off-road tires, purpose-built for the North American market, officials stated in a press release.

The ride-and-drive highlighted the Atlas and Leao R/T and X/T lines, which launched in the U.S. nearly a year ago. Attendees piloted a fleet of Jeeps outfitted with the tires through the challenging trails of the Red Rock Canyon National Conservation Area, putting them to the test on a range of surfaces from loose gravel to rocky inclines, noted the release.

“These tires have been engineered for the North American market by a North American team for different elements, whether it’s for warmer areas in the U.S. or a whole variety of climates,” said Michelle Subranni, marketing manager of Linglong Tire Americas. “We want our customers to be able to trust their tires. We want people to be able to come off the road and the busy city streets into a place like this and feel secure with their tires.”

Adam Homan, Linglong Tire Americas’ development engineer, said the characteristics of the company’s off-road tire lines are also intended to be eye-catching for “rugged off-roading enthusiasts. Our products validate the segment lines very well, and our objectives and performance targets for each X/T and R/T line really meet these niches.”