Lucas Oil Products, Inc., a manufacturer and distributor of high-performance automotive oils and additives, announced its new partnership with LINE-X, a manufacturer of high-performance protective coatings and automotive and lifestyle accessories. Specifically, LINE-X will partner with Team Lucas in the sponsoring of its national racing events, Lucas Oil Late Model Dirt Series and the Lucas Oil Pro Pulling League for the 2021 season.
LINE-X will be showcased at Team Lucas racing events across the country – on-site at the races, through digital channels, TV spots and more. Races and events for both series will take place in more than 15 states, from Minnesota, Ohio, Pennsylvania, Georgia, Florida and others.
“We’re excited for LINE-X to be part of Lucas Oil’s national racing series as it brings two automotive industry leaders together for the first time,” said Jeremy Alexander, director of marketing at LINE-X. “Lucas Oil has built a lasting legacy from the incredible performance of their lubricants and additives while LINE-X has led the automotive coating sector for decades, helping to improve the durability and lifespan of truck bed liners and other assets. This is the start of a great partnership and we’re looking forward to all the incredible races and attractions in the months ahead.”