LINE-X has raised more than $100,000 for St. Jude Children’s Research Hospital for a second consecutive year. The company’s second-annual Childhood Cancer Awareness Month bedliner campaign continued LINE-X’s fundraising tradition thanks to the participation by franchises, employees and customers.
LINE-X has an official partnership with St. Jude Children’s Research Hospital.
This year’s fundraising campaign took place during Childhood Cancer Awareness Month in September. LINE-X made a $10 donation to St. Jude for every bedliner sold at participating franchises, with additional donations coming from franchises and customers.
LINE-X presented other donation opportunities for the cause by offering co-branded T-shirts and tumblers at line-xmerch.com.
“For this campaign, we were dedicated to continuing the great tradition we started in 2017, so in addition to the bedliner portion of the campaign, we were able add new ways to donate to ensure we met our fundraising goals,” said Dennis Weese, president of LINE-X. “The remarkable partnerships we have with organizations like St. Jude are a direct reflection of our company’s top priorities: Protecting what matters most.”
In addition to the bedliner promotion, LINE-X corporate employees participated and raised funds supporting the St. Jude Walk/Run to End Childhood Cancer event in Huntsville, Alabama.
“LINE-X has continued to provide ongoing support for the St. Jude organization thanks to successful donation campaigns like the bedliner fundraiser. Exciting opportunities that involve franchises and customers are what keeps everyone engaged in the fight against childhood cancer and other life-threatening diseases,” said Richard Shadyac, Jr., president and CEO of ALSAC, the fundraising and awareness organization for St. Jude Children’s Research Hospital. “We are excited to again be working with LINE-X. It is inspiring to see our partners rally their franchises, employees and customers to support our lifesaving mission.”