LG Electronics Hopes to Reinvent Radio at CES
LG and Audioburst have collaborated to build the next cutting-edge technology for in-car infotainment systems, according to the companies. The partners will reveal the new technology at the Jan. 8-11 CES Show in Las Vegas. They promise it will give automakers and consumers new ways to access and explore radio content, and provide brands with deeper analysis around that usage in-car.
“Automotive makers are seeking to redefine what in-car infotainment looks like alongside the progression of voice search, in-car personal assistants, and autonomous driving,” said Lee Sang-yong, head of LG’s Vehicle Infotainment System Research Lab. “We are excited to lead the charge in developing the new gold standard and be the first to partner with Audioburst’s technology, which we will proudly debut to select partners at CES.”
Audioburst Deep Analysis API is an additional layer of advanced metadata categorization now available to partners, which enables a deeper understanding of the content being listened to and searched for in real-time. This will allow brands like LG to better interpret and target consumers, while offering users of its infotainment systems the ability to dive deeper into the content they’re most interested in, according to the company.
Now, every second of live radio audio is bound in real-time with rich metadata including keywords, entities, properties, features, and sentiments using Audioburst’s AI technology, enabling a comprehensive understanding of context and trends like never before, according to the company. Audioburst’s platform, with a typical audio source, produces more than 28 million pieces of information every 24 hours. With thousands of sources, Audioburst is arming LG and future partners with potent and comprehensive data.
“LG is known for building innovative in-car infotainment systems, and today’s partnership showcases what’s achievable when the brand comes together with Audioburst’s unmatched AI technology to reimagine in-vehicle entertainment like never before,” said Assaf Gad, vice president of marketing and partnerships at Audioburst. “We are excited to introduce Audioburst Deep Analysis and collaborate with brands to better understand consumer behavior and listening experiences.”
Audioburst harnesses the power of AI and NLU to create original voice bursts by listening to, understanding, segmenting, and indexing millions of minutes of daily talk content from thousands of top audio sources including radio, podcasts, and TV. More details will be released at and following CES 2019.
