LEED Brakes Announces Promotion of George Eckford to Sales Manager

Aftermarket brake systems and components company LEED Brakes recently promoted George Eckford to the role of sales manager. Formerly wholesale sales manager, Eckford will now lead both the sales division and the company’s technical customer support department, according to a press release announcing he promotion.

In his new role, Eckford will oversee the company’s sales division, integrating his deep knowledge of the wholesale market with LEED Brakes’ broader retail and direct-to-consumer strategies, the release stated. Thie promotion “reflects Eckford’s significant contributions to the company’s growth and his unwavering commitment to delivering premium braking solutions to the automotive enthusiast community.”

Eckford will also oversee the integration of sales strategies with technical support—a move designed to streamline the customer experience, ensuring that LEED Brakes’ technical expertise is directly reflected in its market approach and partner relations.

“George has been an integral part of our team, consistently demonstrating a keen understanding of our products and the needs of our partners,” says Bill Cummings, president of LEED Brakes. “His transition to sales manager is a natural progression that will allow us to further streamline our operations and provide even better support to our diverse customer base.”

PROVEN TRACK RECORD

Since joining LEED Brakes, Eckford has been instrumental in expanding the company’s wholesale footprint. His hands-on approach and expertise have helped solidify LEED Brakes’ reputation for reliability and performance, the company noted. As sales manager, he will focus on:

• Strategic Growth: Driving sales initiatives across all channels, including wholesale, e-commerce and regional distribution.
• Customer Relations: Enhancing the support experience for long-term partners and new clients.
• Product Integration: Collaborating with the engineering team to ensure sales strategies align with new product innovations and market demands.

“I am honored to take on the responsibility of leading both the sales and technical departments,” he said. “At LEED Brakes, our products are as much about engineering as they are about performance. I look forward to ensuring our customers receive the highest level of technical mastery alongside the premium products they expect from us.”

Based in Buffalo, New York, LEED Brakes specializes in high-quality power brake conversions, disc brake kits, and master cylinder upgrades for muscle cars, classic trucks, and street rods.