Lauren Wilbor Joins SEMA in New Digital Outreach Role
Will support grassroots relationship-building efforts as part of Government Affairs team…
Lauren Wilbor has joined the Specialty Equipment Market Association (SEMA) as manager of digital communications and partnerships.
As part of the Government Affairs teams, Wilbor will support SEMA’s communications and grassroots efforts by leading outreach and relationship management with a variety of stakeholders and online content creators in the automotive enthusiast community including influencers, according to a press release announcing her hiring.
She will be based at SEMA’s Washington, D.C., office.
“It is with great excitement that we add someone of Lauren Wilbor’s caliber to the SEMA Government Affairs team,” said Karen Bailey-Chapman, SEMA’s senior vice president for public and government affairs. “Lauren brings a unique set of skills to grassroots organizing and we’re excited to tap into her expertise to engage not just our members but also the broader community of automotive enthusiasts to affect change on the issues that matter most to their passions—whether restoring cars, racing them or taking them off-road. Lauren’s ability to connect with people from across political, economic and geographic divides and unite them behind singular causes will be a significant boost to the automotive aftermarket industry’s ability to maintain and grow its $337 billion annual economic impact on the U.S. economy.”
Wilbor has experience in grassroots advocacy and relational organizing, including a stint as field director for United Democracy Project, where she developed and executed the organization’s first-ever field organizing effort, helping to secure key victories in Congress, the release noted.
She has also run advocacy campaigns mobilizing voters nationwide to engage in legislative priorities impacting the oil and gas industry.
“I grew up around cars and through my family have experienced firsthand the innovation and excitement that comes from the automotive aftermarket industry,” Wilbor said. “The best advocates bring with them an infectious energy and willingness to share their stories and perspectives, and that to me describes perfectly the outlook of those in the community of automotive enthusiasts with whom I’ll be meeting and supporting on a daily basis.”
Wilbor, a native of San Diego, holds a degree in political science from the University of Colorado Boulder.
